It’s 2022, so you can't afford to continue with your old strategies. Just as the world evolves, you'd expect marketing best practices to evolve as well. If you're still stuck in the year 2020, you're wrong. It's time to face the realities of the present times by learning how to create the best LinkedIn ads. 

Have you tried to incorporate LinkedIn advertising into your digital marketing strategies but you just can’t seem to get it right? Like every digital marketing strategy, you must follow the best practices to make the most of your LinkedIn ad strategy. You may be pleased to learn that one of the best hacks for developing highly converting LinkedIn ads is to emulate fantastic LinkedIn ad examples that work.

The platform has grown over the years and now, it has over 740 million active users. Its reputation has also grown to become one of the most trusted social media platforms. By placing quality ads on this platform, you can successfully create more visibility and earn more trust for your brand, but there’s a flip side. Because the platform has become very popular among marketers, it has become a crowded space. This means that you must create fantastic and very compelling ads to stand out from the crowd.

To help you navigate the stormy waters of creating the best ads that will inspire your audience and guarantee your return on investment, we have compiled seven LinkedIn ad examples that’ll work for you: 

LinkedIn Ads Examples to Emulate and Why They Are Unique

Example 1: Gong.io

This is a very precise and straight-to-the-point LinkedIn ad example. Seeing is believing, right? The creators first give us a glimpse of what the report looks like. Unlike other companies that will show you the cover of a book and not the content of the book, this one takes a different approach. You’d rather buy a product because of its content and not the packaging, right? This is what they have done here.

The headline of this ad is another factor that makes it unique. It captures your attention and gets you hooked on wanting to learn about the dos and don’ts of email marketing based on 30,000 emails. They have promised to give you value for your time because you’d ordinarily not know these tips on your own. The catchy headline, however, works with the image to grasp your attention and get you to take action.

This is definitely one of the best LinkedIn ads to emulate.

Example 2: CrunchBase

The creators of this Crunchbase ad used a white background to make it stand out. This is a very good strategy to give high contrast to your image.

The ad also introduces a call-to-action, which is one of the most important elements of a good ad copy. While there are different ways to include a call-to-action in your copy, this ad incorporates it in the Download button at the end and inside this copy. Remember, your advertising campaign is fruitless if your targets aren’t prompted to take an action.

Example 3: Dell EMC

Dell EMC uses what is known as humor appeal in advertising, matched with the perfect use of the Throwback Thursday hashtag to appreciate their customers. This is a good way to invite your way into your customers’ hearts. The ad shows an image from the 90s and opens with “thanks to our customers…” Everyone wants to be appreciated, and with this ad, Dell shows that they are grateful and humble amidst their growth. To create a compelling ad, try to develop content that will resonate with your customers. A simple “thank you” message is a good way to get them to remember you.

Example 4: IBM

This is a LinkedIn Carousel ad that provides a downloadable report at the end of the copy. Carousel ads allow you to tell interactive stories to encourage users to click on the next slide before they get to the call-to-action. This ad makes use of image slides with eye-catching visuals to tell stories. It aims to drive engagement, both on desktop and mobile. It outlines the benefits of the advertised product or service while giving valuable insights. When creating such ads, focus on telling your story with catchy visuals.

Example 5: LinkedIn

What better LinkedIn ad example to emulate than one from LinkedIn itself? As the world deals with the effects of the pandemic, LinkedIn started a campaign where their community members tell their stories. Marketing tends to be unsuccessful without compelling and relatable stories. Storytelling in marketing uses relatability and emotion to drive its point.

In this ad, LinkedIn uses storytelling to create a potent and deep connection with its audience. They make sure that the messages are engaging and vivid by sharing real-life stories of their users. They explain how people use the platform to change their lives by either getting new jobs through the platform or sharpening their skills. This is an example of how you can use storytelling as a value proposition for your targets.

Example 6:  Amazon Web Services (AWS)

This ad ticks all the boxes of a good ad copy. The call to action is clear, the message is unique, the headline uses statistics to get the target audience’s attention, and it tells them what they’ll get from the product.

When creating an ad on LinkedIn, keep in mind that it has to be meaningful and must represent an idea that works. The audience on this platform are professionals, so you have to make a lot of sense. The image used in this ad resonates with the headline. By matching the image with the headline, the target audience can now make sense of the ad’s message: “migrate to maximize cost savings.”

Example 7: Mailchimp

This is the last of our LinkedIn ad examples. This one makes use of colors. Pink is always a catchy color. It’s not every day that you come across a porcupine with a pink hat. This on its own depicts novelty and creativity. While you may want to show your new product to the world, it is always better to do it in a unique way to stand out. Your best seller may also be your competitor's best seller. Your uniqueness in branding and advertising will, however, make consumers choose you over your competitors.

Practices/Policies for Creating the Best LinkedIn Ads

As with every industry, there are certain policies you must adhere to before you create an ad on LinkedIn. Here are some of the policies used in creating the LinkedIn ad examples listed above:

• Your content should be very compelling.
• Select the most suitable ad format: single image ad, text ad, carousel image ad, video ad, spotlight ad, message ad, event ad, or conversion ad.
• Ads must be optimized for the selected format.
• Set conversion goal(s) for your ad.
• Test ad variations.

How to Write a Perfect LinkedIn Ad Copy

To create the best LinkedIn ads, you should not only follow best practices, but you should also be creative in writing your copy. Here are some tips for writing ad copies:

• Be clear on what your brand offers and who it is for.
• Keep it short and interesting.
• Add a link to your ad.
• Add a call-to-action.
• Use numbers and statistics.
• Use a tone that suits your target audience.
• Your brand name should be visible.
• Use a compelling/catchy headline.
• Be professional.

Conclusion

Writing a LinkedIn ad is not rocket science. Just as it is in every other area of copywriting, the best LinkedIn ads require creativity and a good knowledge of what works and what doesn't. You must first understand that LinkedIn is a professional platform so you cannot afford to use the same tone that you'll use on other platforms. As you can see from the LinkedIn ad examples listed, you must be short, precise, straight-to-the-point, and engaging. 

The appeals of advertising (humor, celebrity, emotional appeal, etc.) also come in handy here. Colors and links work magic, and above all, never forget your call-to-action.