How Outsourced B2B Lead Generation Works & What to Look Out For

Outsourcing your b2b lead generation is a great way to get more leads, but doing your research first is essential. When it comes to lead generation, there may be a plethora of individuals and businesses that could do your lead gen, but only a few are suitable for your company. 

You will have control over the filtering process if you correctly set up your B2B lead generating outsourcing method.

In this article, we'll explain what outsourced b2b lead generation is, the benefits, and the pros and cons of outsourcing. We'll also explain how a typical collaboration with a b2b lead generation company works and provide tips on vetting the right company to get leads from.

What is Outsourced b2b Lead generation?

The goal of B2B lead generation is to identify the ideal consumers for your service or product to then entice them to buy. It's a crucial element of B2B sales and marketing professionals' jobs.

Outsourcing your b2b lead generation means working with a company that specializes in generating leads for businesses. The company will use its resources and methods to generate leads, which you can then follow up on.

There are several advantages to outsourcing your b2b lead generation:

1. It frees up your time so that you can focus on other aspects of your business.
2. It allows you to tap into a larger pool of potential leads.
3. It gives you access to experienced professionals who know how to generate leads effectively.

Naturally, outsourcing a b2b lead generation team also has some disadvantages; for instance, it can be expensive, and you may not have as much control over the leads at first.

What to Expect from Lead Outsourcing?

When you outsource your lead generation strategy, you can expect to receive several benefits. Perhaps the most obvious benefit is that you will free up time to focus on other aspects of your business.

In addition, you will most likely see an increase in the quality of your leads. When you work with a professional lead generation company, you have access to a team of experienced professionals who know how to generate high-quality leads rather than focusing on quantity but with no results.

Finally, outsourcing your lead generation strategy can also save you money. While finding leads isn't cheap, you can get qualified leads that will eventually buy from you.

In essence, when you outsource your lead generation strategy, you should aim to save time, improve the quality of your leads, and save money.

How do you Generate Leads for a B2B Business?

There are several ways to generate leads for a B2B business. The most common methods are through online channels such as social media, search engine optimization (SEO), and pay-per-click (PPC) advertising. But there's more; here are some common ways your outsourcing company will generate leads.

Social Media

Social media is a great way to connect with potential leads. And according to a report by Hootsuite, 82% of marketers think the best social media platform for lead generation for B2C is Facebook, followed by LinkedIn at 48%. The opposite is true for B2B marketing, where LinkedIn takes the cake. 

Facebook allows you to target individuals by interests, preferences, company size, and more. LinkedIn, on the other hand, allows you to research individual profiles and connect with professionals in your field.

And by outsourcing to a powerful team such as Intelus Agency, you can get qualified leads every day to maximize your sales. Intelus will manually reach out to your prospects, build rapport, and ask them questions to get them as qualified as possible before booking a call on your calendar. 

By outsourcing your lead generation to a company specializing in these platforms, you can be confident that you're getting the most out of your social media efforts.

Using LinkedIn Sales Navigator

On top of sending connections on LinkedIn, using LinkedIn Sales Navigator is a powerful way to generate leads. In fact, the Sales Navigator permits you to target your audience and research specific roles, locations, the industry, departments, and much more.

Needless to say, this will help you hone in on the right people to connect with. Of course, LinkedIn is not a quick fix, and Sales Navigator has its limitations. But when using it simultaneously with other tools, it can maximize your chances of generating high-quality business leads.

Sending Cold Emails

Another way to generate leads is by sending cold emails. This process can be effective if done correctly, but a few steps must be followed to create successful cold email campaigns. First, it is important to compile a list of potential leads by researching the target market and identifying key decision-makers within potential partner organizations.

Once a list of potential leads has been compiled, the next step is to create an enticing email that will capture the recipient's attention and encourage them to learn more about the products or services being offered. The email should be well-written, engaging, and free of grammar or spelling errors, and it should also clearly state what the recipient stands to gain.

Finally, it is essential to track the response rate of each campaign and make adjustments accordingly to maximize results.

Finding Users Who Aren't Satisfied with your Competitors

Lastly, a tricky yet very powerful way to generate qualified leads is to find users who aren't fully satisfied with their current partner, service, or product.

While "how to find them" is ultimately up to the outsourcing company, it be done by conducting research, such as surveys and interviews, to identify user needs that your competitors are not meeting. Once you've identified these needs, you can create targeted marketing campaigns directly addressing them.

Is it Better to Outsource Lead Generation?

A common debate among businesses is whether it is better to outsource lead generation or keep it in-house. Both approaches have pros and cons, but the most convenient and ROI-increasing solution is to outsource your campaign.

Outsourcing agencies have economies of scale and can often generate leads more efficiently than a single in-house employee. In addition, they also have access to a broader range of tools and resources.

Ultimately, outsourcing is certainly your safest bet if your sales representatives don't have much experience finding qualified leads.

Benefits of Outsourcing Lead Generation

When you outsource, you can choose the leads you want to reach out to and target specific industries or niches. There are countless benefits to outsourcing your lead generation process, and these are the most common.

You'll Speak to Decision-Making People

One of the critical factors to consider when generating leads is to talk to decision-makers who can decide whether or not their company will use your service. When negotiating with them, you'll be able to sell your product or services more efficiently. 

Instead of targeting the administration or office reception when cold calling, finding directors, managers, or other key titles in the company will undoubtedly benefit your marketing strategy.

Outsourcing Lead Generation Improves Your ROI

The second and arguably most apparent benefit of outsourcing lead generation is that it can improve your return on investment (ROI). 

You are essentially paying for results when outsourcing lead generation to a reputable firm. And because these firms specialize in lead generation, they have the tools and expertise necessary to generate high-quality leads that are more likely to convert.

According to WebFX, 80% of marketers believe that their strategy is only slightly effective, which can eventually hurt your business instead of benefiting it. For this reason, you can expect to make more money outsourcing your campaign instead of doing it in-house.

You can Focus on Less Time-Consuming Tasks

There's no question that lead generation can be time-consuming, and when you outsource a team to boost your campaign, it allows you to free up your time. This way, you can focus on more important tasks, such as developing products and services and growing your business. 

And after getting your first batch of leads, you can use this time to write compelling emails, make cold calls, or improve your overall marketing strategy.

B2B Lead Generation Outsourcing Decreases your Costs

Business-to-business lead generation outsourcing is quickly becoming a popular option for many companies. The main reason is that it can save you a lot of money.

Obviously, generating leads takes a long time, and, therefore, outsourcing the process won't be cheap. However, you won't have to spend the day finding leads. This can free up a lot of time and money that can be used elsewhere in the company.

Conclusion

Lead generation is a process that can be difficult to understand and frustrating when done in-house. By outsourcing lead gen to an experienced team, you can eliminate much of the guesswork and ensure quality leads are coming in consistently.

When choosing a team for outsourced B2B lead generation, remember the three things we discussed today: quality, quantity, and culture. If you keep these factors in mind when deciding, you're sure to find a great partner to help your business grow.