Danica

Social Media Manager

2024-2025

• Develop and execute social media strategies to enhance client brand presence and engagement across all platforms
• Create and schedule engaging content, including graphics, videos, and captions, ensuring consistency with brand messaging.
• Monitor and respond to comments and direct messages in a timely and professional manner to foster community engagement.
• Conduct market research to identify trending topics, audience preferences, and competitor strategies to optimize content performance.
• Analyze and report on social media performance metrics, providing data-driven insights to improve content strategy and audience reach.
• Collaborate with marketing teams to integrate social media efforts with broader digital campaigns.
• Identify and engage with influencers and relevant communities to enhance brand awareness and visibility.

Social Media & Content

Clear Edge Coaching

2022-2023

• Managed and scheduled social media content, ensuring a consistent posting cadence that improved engagement rates.
• Designed and created visually appealing graphics for social media and marketing campaigns.
• Responded to customer inquiries and managed community engagement across social platforms.
• Assisted with email marketing, lead magnet creation, and landing page optimization to support campaign objectives.
• Conducted audience research and competitor analysis to enhance content strategies.‍

Social Media

Linked

2021-2022

• Designed and scheduled engaging social media posts, leading to a 30% increase in audience engagement.
• Developed and implemented email marketing campaigns that boosted open and click-through rates.
• Created and optimized landing pages to enhance conversion rates.
• Provided customer support via social media and email, maintaining a 95% satisfaction rate.

Campaign Manager

Maggie Yu MD

2020-2021

• Managed multiple social media accounts, increasing follower growth and engagement.
• Analyzed website traffic and social media insights to refine content and marketing strategies.
• Executed LinkedIn marketing campaigns, boosting professional networking opportunities.

Philippine College of Technology

BSA 2012

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