Mariel

Real Estate Marketing Assistant

2019 - Present

• Developed and executed direct mail campaigns targeting niche markets, including seniors and downsizing clients.
• Managed CRM systems and automated marketing workflows to improve lead segmentation and follow-ups.
• Oversaw social media content creation and scheduling, increasing engagement across platforms.
• Tracked marketing KPIs, lead performance, and campaign success metrics.
• Supervised cold caller teams and coordinated outreach strategies.

Real Estate Administrative Assistant

2023-2023

• Organized leads and maintained CRM for real estate transactions.
• Conducted data research, including foreclosure listings and expired properties.
• Managed outbound marketing campaigns, including SMS and email outreach.
• Implemented lead qualification and categorization processes for efficient follow-ups.

Real Estate Administrative Assistant

2020-2021

• Handled daily CRM updates and database management.
• Managed social media accounts, posting engaging real estate content.
• Pulled records, skip-traced data, and uploaded leads for marketing campaigns.
• Built and updated Carrot websites to improve real estate brand visibility.

Real Estate Administrative Assistant

2021-2023

• Researched public records and maintained lead data for targeted campaigns.
• Scheduled social media content and email outreach initiatives.
• Set up template email marketing sequences for lead nurturing.
• Managed and optimized CRM data, ensuring accurate categorization and segmentation.

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De La Salle University - Dasmariñas

2009-2013

Bachelor of Science in Computer Science