Lead Nurturing

Explore everything you need to know about hiring a small business marketing agency, from strategy and budget to boosting growth and achieving your business goals.

Discover key strategies to grow your digital agency in 2024 with this comprehensive marketing plan covering SEO, PPC, and content marketing.

Unlock the potential of LinkedIn outreach automation: pros, cons, and best practices. Understand the dangers: data theft, and account bans.

We have done the research for you and found out what the best lead generation solutions are according to customer reviews, company reputation, and technology. Read on for our top 10 list of LinkedIn lead generation solutions.

How do you go about creating a LinkedIn Conversation Ad? This article will provide a step-by-step guide that will take you through the entire process from start to finish.

An Ideal Customer Profile is a description of a hypothetical company or person that you would most like to do business with.

2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.

Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.

Find out how digital transformation and automation have modernized the sales process and everything that revolves around it.

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.