B2B Marketing

Explore everything you need to know about hiring a small business marketing agency, from strategy and budget to boosting growth and achieving your business goals.

Discover how to set and achieve clear goals with a marketing agency to ensure measurable success and maximize your return on investment (ROI).

Discover key strategies to grow your digital agency in 2024 with this comprehensive marketing plan covering SEO, PPC, and content marketing.

Discover the role of digital marketing agencies in content creation. Learn if and how these agencies develop content, their strategies, and why partnering with a marketing agency might boost your business.

Learn the essential steps, benefits, and considerations when hiring someone to manage your business. Discover how to choose the right leader and ensure your business thrives.

Learn the best methods to find top marketing managers for your business. Includes tips on platforms, and recruitment strategies.

Learn how to craft a high-converting services page for your marketing agency. This comprehensive guide covers essential elements, best practices, and optimization strategies to help you stand out and attract more clients.

Discover the secret to a marketing agency homepage that captivates clients & drives conversions. See how you can stand out in a competitive market!

Unlock the key differences between an Executive Assistant and Administrative Assistant. Find out which role aligns with your goals.

Streamline your virtual assistant hiring process with expert tips and strategies. Discover how to find and onboard the perfect virtual assistant to boost productivity and grow your business efficiently.

Recognized as a game-changer on Clutch's shortlist of top advertising agencies in Alabama, we specialize in staffing, outsourcing, and more.

Virtual assistant rates can range from as low as $1 per hour to over $100 per hour for freelancers. Employees, on the other hand, may earn an average salary of around $75,000 per year.

In this blog post, we'll explore the many ways you can leverage personalization to give your marketing efforts a substantial boost.

Unlock the potential of LinkedIn for client acquisition. Dive into proven strategies and best practices to leverage the platform's unique tools, optimize your professional presence, and connect with the right audience.

Explore 2023's LinkedIn Lead Cost trends and insights. Optimize your marketing strategies with the latest data.

Discover the secrets of effectively using LinkedIn to gain consulting clients. Learn how to build a strong professional network, cultivate trust, and establish your credibility to attract potential clients.

Unlock high-value clients! Dominate LinkedIn marketing for financial advisors - Boost your business now!

Discover why your LinkedIn lead gen ads are not generating ROI and learn effective strategies to fix them. Get expert tips and insights to optimize your ad campaigns on LinkedIn

In this post, we'll explore seven innovative strategies to use video in your marketing campaigns.

Unleash your LinkedIn potential! Learn now to get expert guidance from a LinkedIn marketing consultant who can help you boost your profile, expand your network, and skyrocket your business.

Unleash your professional potential with a LinkedIn Expert! Get insider tips, boost your visibility, and land your dream opportunities by learning how to hire the perfect candidate.

Discover why your LinkedIn lead generation agency fails to deliver results. Boost your success with expert insights.

Automated LinkedIn Lead Generation: Clever Solution or Major Irritation? Find Out Now!

Scale your business by selecting the best LinkedIn lead generation program! Learn how to choose the perfect solution today.

Unleash B2B Lead Gen Potential with LinkedIn! Boost Sales & Network like a Pro. Discover the Power of Professional Networking today.

We are thrilled to announce that the Intelus Agency team has been recognized as one of the top B2B service providers of 2023 by UpCity!

Unlock the potential of LinkedIn outreach automation: pros, cons, and best practices. Understand the dangers: data theft, and account bans.

This guide is going to take a closer look at a few things you can do to build a solid LinkedIn strategy for your business.

The B2B appointment setting process can be daunting, but it doesn't have to be. Here's everything you need to know about how to get in the door and deliver a great value prop.

If you're looking for a B2B lead generation agency, it's important to choose one that's a good fit for your business. Here are some tips on how to pick the right one.

If you're thinking about hiring a LinkedIn marketing agency, read this first! Learn what to look for in an agency and what questions to ask to ensure you're making the best decision for your business.

Outsourced lead generation can be an excellent way to generate B2B leads at a reduced cost. Find out how it works, and what you should look out for when hiring a company to do the work.

We have done the research for you and found out what the best lead generation solutions are according to customer reviews, company reputation, and technology. Read on for our top 10 list of LinkedIn lead generation solutions.

LinkedIn Polls make it possible to quickly and easily gather feedback from your network. Learn how you can use polls to generate leads, increase visibility, and drive traffic to your website.

Follow our step-by-step LinkedIn Showcase Page creation guide to build your own optimized page and create a powerful online presence.

How do you go about creating a LinkedIn Conversation Ad? This article will provide a step-by-step guide that will take you through the entire process from start to finish.

LinkedIn is a social media powerhouse, but most people are still only scratching the surface of what it can do. This post will help you strategically grow your business with LinkedIn brand and engagement hacks.

This article is a must-read for any LinkedIn advertiser. You'll learn what the average CTR for LinkedIn ads is, and how you can improve your ad performance by following a few simple tips.

The most powerful LinkedIn marketing tool is you. But if you're looking for some help, these 7 tools will take your LinkedIn marketing efforts to the next level.

As a service provider, we value feedback highly because they give us an accurate picture of the experience of our partners. That’s why we’re truly proud to have received another 5-star feedback on Clutch, a B2B ratings and reviews website!

We are thrilled to officially announce that we are an UpCity 2022 Local Excellence Award Winner for LinkedIn marketing!

LinkedIn is the one place to connect with potential customers, but what's the best way to use it? In this article, you'll discover essential marketing steps for your LinkedIn content strategy.

LinkedIn is the world's largest professional network, which means it's also a great source of hires for your company. Here are 10 tips to help you recruit the right people for your company.

If you're looking for ways to improve your LinkedIn profile, this article has 10 personal and company LinkedIn profile optimization tips that you may want to consider.

Content is the new currency of business. Publishing on LinkedIn is more than just a status update; it's an opportunity to tell your story, engage with your audience, and generate leads.

Want to know how to manage your company LinkedIn page? This guide will teach you how and show you how to become a true LinkedIn expert.

From the different types of ads to the sizes and what to put in the ads, we’ve got you covered.

Here are some LinkedIn video ad specs, tips, and tricks to help you on your way to getting those clicks and earning more revenue on LinkedIn.

To help you navigate the stormy waters of creating the best ads that will inspire your audience and guarantee your return on investment, we have compiled seven LinkedIn ad examples that’ll work for you: 

In search of what to post on LinkedIn that will help build LinkedIn engagement in 2022? The solution is pretty simple.

Does LinkedIn have read receipts? This article will answer that question by explaining what LinkedIn read receipts are, how they work, and tips for improving your InMail response rate.

To get started with LinkedIn marketing, most individuals and businesses have 3 options: DIY, hire a freelancer, or hire a marketing agency. When I first started out on LinkedIn, I had little to no marketing budget, but I did have some free time I could invest to get the process started, so I opted for DIY.

This guide will help you understand the different types of LinkedIn banner images, what LinkedIn banner size to use, and how you can make your very own custom LinkedIn banner image, quickly and easily.

Here's a guide to everything you need to know about LinkedIn company pages, including tips for creating successful posts that will maximize your content marketing efforts.

LinkedIn marketing is one of the most effective B2B marketing channels for driving awareness, generating leads, and putting high value, qualified deals in the sales pipeline.

Intelus Agency is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers!

Clutch has recently come out with their 2021 leading companies and Intelus Agency was named as a leading social media marketing agency in Alabama.

Finding out which content is the best for LinkedIn can be tricky. This article will show you how to set the right foundation for success, and how to determine which content will generate the best results.

Successful LinkedIn marketing strategies are centered around specific goals & KPIs such as brand awareness, impressions, engagement, website traffic, and qualified leads.

There are several tactics that you can use other than simply uploading the typical text post, such as posting in multiple formats. This can make all the difference when it comes to who sees and interacts with your brand.

LinkedIn is one of the many social media platforms that can be used to leverage your company’s communications. Although it may seem similar to others, it has multiple differences that make it very different from others.

What Is Sales Velocity And How Do You Measure It? Sales velocity is a sales tool that helps you understand the average time it takes to win a sale.

When doing sales, especially in larger companies, people can forget how their personal profiles can impact and help reach their company’s sales goals and objectives.

Marketing automation can become expensive for startups and companies who don't have the time or resources to develop it to its full potential.

A sales pipeline is a visual representation of the buying process divided into a series of “stages” that the prospect goes through to complete the purchase.

A Sales and Marketing Service Level Agreement is a contract that both teams agree upon to guarantee that certain processes, timelines, actions, objectives and tasks will be met in a certain way that’ll help reach common goals. 

The Frequently Asked Questions section is a website's section or page on a website that answers your company’s most received questions.

Buyer personas are semi-fictional representations of your actual customers created based on research and real data based on existing customers. Each buyer persona is a type of client that shares specific attributes and traits that make them interact similarly in the buying process.

An Ideal Customer Profile is a description of a hypothetical company or person that you would most like to do business with.

A Sales and Marketing Gap Analysis is a heuristic analysis framework that analyzes the current state of your sales and marketing assets, tools, resources, and processes and compares them to the ideal state.

SaaS marketing and traditional marketing have some similarities, but how are they different when looked at from a holistic perspective?

By now, we're pretty sure almost everyone in marketing has heard of the benefits of Inbound Marketing and how cost effective this strategy can be. Inbound marketing can help nurture leads at every stage of the customer life cycle and accelerate the buying process.

Paid media is one of the easiest ways to gain awareness and generate leads. But it can also be a considerable risk for companies who are just starting or aren't aware of the downsides and mistakes that can happen when not done correctly.

Despite the advances in technology and automation, in even the most complex and independent sales systems it is likely there is always going to be the need for at least one person to be involved at some point to, for example, control the quality of the lead, interpret the information, answer questions from leads, add missing data or trigger events.

Choosing your digital marketing agency is hard work. Since services offered by agencies rely solely on the people and processes behind them, it’s likely no amount of information you’ll find online will convince you to make a decision until you've talked to a sales rep.

Different companies have different sales processes depending on many variables like the size or their teams, the complexity of the sale, the reiteration of purchase made by customers, the amount of budget they have, among others. 

The line between sales and marketing is constantly getting closer as digital tools help bring them closer than ever before. Marketing’s role is to help your sales team get the tools they need to be able to sell.

You may have the biggest budget, the best design, reputation, and information but people may still not reach it or may reach it and immediately drop off.

Doing Marketing Automation is not easy. It can be intimidating as it implies multiple modules, integrations, and involvement with different teams, team members, and setups to get it to where you need.

Taking on marketing automation is a time-consuming task. Anyone who’s done it can tell you that. It requires a lot of process development, analytical thinking, and content creation.

When you find yourself needing to expand your marketing efforts, how you spend your budget next is crucial to how your business is going to evolve.

Every marketer knows that acquiring new customers is significantly more expensive and time-consuming than retaining existing ones. And to retain these customers, it's important not only to give them great customer experience but also to understand what they need, if their needs have changed and how to help them at every stage.

Marketing automation systems and CRMs are thought to go together: they have multiple connection points or APIs to feed off each other constantly and provide useful information to connect marketing and sales efforts in a very simple way. So to answer the main question, let's start by asking it the other way around: What happens when the two aren't connected?

Upgrading your marketing stack can be a daunting task. Here's what you need to know to define your needs, make your upgrade go smoothly and result in a well integrated solution.

2020 is an exciting year for lead generation because of tools like marketing automation, chatbots, behavior-based lead scoring and marketing personalization to provide more relevant buying experiences that result in higher conversion rates.

Marketing is essential for all businesses, but as your clientele evolves, so does your marketing landscape. With an increasing customer base, you need to spend more time to keep up the pace.

In this article you will learn the five questions every growth focused CEO should ask themselves in order to build a company that lasts grows and thrives and a competitive marketplace.

Extensive market studies have shown that you're 60-70% likely to sell an existing customer, while the success rate with new prospects is only 5-20%. If you're looking to quickly boost revenue without spending a fortune to acquire a new audience, try focusing on the leads and customers you already have and how you can help them progress down the sales funnel to become customers.

B2B sales, or business-to-business sales, when involved with multiple decision-makers, can be a lengthy procedure. According to a study by Gartner, the average buying group for relatively complex B2B solutions includes 6 to 10 decision-makers.

Find out how digital transformation and automation have modernized the sales process and everything that revolves around it.

For any marketing campaign, email marketing works as a foundation. Strategically executed email marketing efforts have the potential to nurture leads and replenish the sales funnel.

Any company, whether B2B or B2C, aims to establish a connection with their end-customers. However, technological advancements, like the internet, have significantly disrupted sales and marketing. 

Customers are searching for your solutions online. This article will help you get in front of more of those customers, and do so in a way that makes you stand out as the clear choice among your competitors.

If you're passionate about helping as many business owners as possible get the funding they need to run their business, then you will find this article very helpful for growing your small business loan company.

Influencer marketing is transforming the way brands connect with their audience online. People buy from people they know, like and trust, and influencers are a way to scale brand growth rapidly without paid digital ads or SEO tactics.

Roughly 80% of B2B leads are sourced from Linkedin, giving you a golden opportunity to leverage Linkedin to generate a predictable flow of high quality leads for your business.

In the ever changing world of consumers, customer experience trends are constantly evolving to keep up with changing purchasing behaviors and customer needs.

Branding can be tricky especially if you are going in blind. Using data to develop an effective brand strategy can change the game for your business by helping you uniquely position your brand in the marketplace.

eCommerce can be a tricky business as customer behaviors are constantly changing and evolving as technology also evolves to create new and more convenient ways for consumers to buy online.

Digital marketing is an expensive process, which is why it is so important to use data-driven marketing to get the best ROI from your digital marketing efforts.